Last week marked 20 years since the CW hit the airwaves. The network was born out of UPN and the WB network ceasing operations and merging. Honestly looking at how the media landscape has changed in the past 20 years, it was the right decision. Had both netlets continued operating, streaming would have definitely decimated both.
The 20th anniversary of the CW, got me thinking. We are past due for a documentary on both UPN and WB and what happened leading to them being forced to merge. Especially right now with 2000s nostalgia starting to catch more heat, and for what these streaming apps are charging their content lacking.
Both networks were owned by major media conglomerates and served a niche audience. The WB debuted in 1995 and was owned by Time Warner and in its initial years catered to families with shows like 7th Heaven, and Black audiences with sitcoms like The Wayans Brothers, Jamie Foxx Show, and Steve Harvey Show. They even had a funny Married With Children rip-off show called Unhappily Ever After. Complete with a fun intro (sitcoms today are really missing that factor).
The network then found its lane that gave the WB its greatest success, teen and young adult oriented programming starting with Dawson's Creek. Alongside shows through the years like Gilmore Girls, Smallville, One Tree Hill, Buffy The Vampire Slayer, Angel, and Felicity to name a few. It became the core to the networks DNA and eventually the CW's.
UPN stood for United Paramount Network and was co-owned by Paramount later Viacom and a indy TV station magnet named Chris Craft. Debuting in 1995 as well the network used its Paramount connection to make Star Trek a focal point of the network. Starting with Star Trek Voyager. Leading the way for other sci-fi shows like 7 Days (super underrated show), Special Unit 2, Jake 2.0, and Star Trek: Enterprise.
The networks bread and butter though were first Black sitcoms. Starting with Moesha starring teenage r&b singer Brandy which debuted in 1996. Other successful sitcoms followed like spin-off The Parkers. Girlfriends, Half & Half, One on One, Everybody Hates Chris, and Malcolm & Eddie.
The next bread and butter started in1999 at the height of the attitude era, the then WWF debuted Smackdown on the network. That gave the network some crossover appeal to assist their other shows. It was their highest rated program every year. Smackdown ran on the network until it ceased operating.
Last up to bat, was reality show America's Next Top Model starring Tyra Banks. This is back when reality shows really started taking off in the early 2000s. This competition was the networks first reality show hit debuting in 2003 and running for six seasons, before moving to the CW. Netflix released a documentary on the series earlier this year.
With these niche audiences, both networks had some success but just could never truly compete with the big four TV networks. We need to know why, what happened in the TV landscape that caused it. Since its been 30 plus years since the networks debuted, we need a documentary honoring them and what they bought to broadcast TV. The players involved in making things happen and the legacy both networks left behind.
Damnit we need a documentary!
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