It's no secret Cable TV is dying a very slow death.To be honest a lot of it is the cable industry and respective networks fault. While I personally believe linear TV still has a place, and while not the juggernaut it once was.
Can still survive in modern media. There are several things the industry could do to breath new life into itself. So I decided to be a media pronogsticator, and share what I think the industry needs to do to stay afloat.
5. Go Back To Brand Identification
Once upon a time, USA network welcomed characters, TNT knew drama, while TBS knew funny. Oxygen was very real, MTV which at one was a pop culture juggernaut as much as cable network. Had several slogans from I want my MTV to we're music, we're MTV and many more. ABC Family (now freeform) presented a new kind of family.
You dont see that with cable networks really anymore. BET has a slogan and it's where Black Culture lives and that could be up for debate. However at least they have something to help brand their network.
Thats missing in todays world and shows fans, the owners of these networks no longer care.
4. Make Compelling Shows For Cable
In the media landscape we live in, every streaming service has programming exclusive to that service. The same can't be said for Cable TV, it is rare you find a original cable TV show and thats the only place you can watch it.
If USA or TNT release a new original drama, its on peacock, HBO Max or Hulu the next day. Make Compelling shows Cable Only viewing and the tide may change a bit.
3. Stop Relying on Reality TV
I get it reality TV has a space in the media ecosystem. Compared to original productions, they are relatively cheap to produce. And people love the drama that comes with these shows. They are entertaining low brow, drama filled shows. Many with traditional character and storyline tropes.
However since they focus on real people, audience members eat it up. Networks like VH1 and Bravo are really only surviving because of their reality shows. However, at some point you have to branch out and not put all your eggs in the reality TV basket.
2. Reinvent The Cable Business
The fall of cable TV can't be solely blamed on streaming. Yes, streaming took over and many conglomerates that own these networks focused on building their own streaming app to compete with Netflix. Thus innovation, competition, and all those buzzwords went out the window. Cable networks and the industry have just been floating by since at least 2017-2018ish.
Now its time for the industry as a whole to look at itself and rebuild, reinvest, and reinvent itself for the future. The days of 500 plus channels are over. Networks that were created to serve a niche audience can't survive. The one EXPENSIVE base package for a host of channels you'll never flip to are cables Achilles heel. People are just sick of paying for a bunch of channels they'll never tap into.
Expensive ass boxes to get the cable signal. Come on at this point, they should send a fire stick ish device compatible to a particular provider and viola you have cable.
With so much money and jobs relying on the cable TV. I'm not understanding why they just twiddle their thumbs while streaming eats them alive.
1. Cater to Gen-Z
As an older Millennial (39) it took me a minute to realize, Millennials were no longer the demographic companies are fawning over. Gen Z is now the primary demographic with Generation Alpha fast approaching on their tails. These generations like quick content, they can easily digest and keep it moving.
To be honest I'm not sure how you can combat that in long form storytelling. However I do think there are ways to bring them in. Quick adverts about network programming that resembles the short videos on tik tok and YouTube.
Fill programming up with podcast esque shows, podcasts have taken over the daytime talk shows our grandparents watched space. It's time cable networks lean into that to their advantage.
ESPN has done it with the Pat McAfee show, what's taking other networks so long to do something similar to their targeted demographic? MTV wastes precious time slots on Ridiculousness reruns, why don't they produce original podcasts with modern musicians and stars of the past?
Cable hasn't moved forward with time or the new millennium, in a long while.