Watching this series made me remember just how much Master P and No Limit was everywhere in the late 90s. Not a lyrical rapper by far, he found a style that worked for him, and knew how to play the game enough to stay in his lane and get paid.
The guy is a shrewd O.G. who wanted to become not just rich, but wealthy and make sure he bought his people along with him. Negotiating with priority records to own his masters from the beginning, and keeping 85% of record sales. Buying his artists houses upon them signing with No Limit, paying over 350k to get Snoop Dogg out of his death row deal. Negotiating a $2 million deal with WCW to make two appearances. He knows the art of the hustle in the business world.
He aimed not only to take over music, but clothing, sports agency's, toys, hotlines, film actor, writer, and producer. A comedy tour promoter, real estate investor, and so much more. Since he and Diddy (then Puff Daddy) respective labels were hot at the same time, and they were both branching out at the same time. Diddy gets more kudos for his entrepreneurial hustle.
If I was a betting man and you asked me, Diddy always had the drive but he learned some hustling tips from Master P. Same goes for Jay-Z who followed in P's footsteps with his own shoe line, and later sports agency among other ventures. Same goes for 50 Cent and any other rap musicians who became entrepeneurs they looked at the blueprint Master P set.
He may have had some missteps with some business ventures, but Master P just wants to sit back and make money. He's helping out the community in anyway he can. He's still making business moves such as investing in potto chip brand Rap Snacks, and ramen noodles brand Rap Icons. Buying a indy wrestling promotion House of Glory (HOG) in October of 2019. Earlier this summer he announced his own brand of Rice "Uncle P's Louisana Seasoned Rice". He has created a legacy for himself and proved he is the last don. Let's give him his flowers while we can.
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