It's a fact of life the most consistent thing in life is change. Times and things change, and companies must change with the times. Every now and then though they need to dig through the crates and bring back certain things. One thing that needs to be bought back is the promotional products hyping big movies, at fast and fast casual food restaurants. Once upon a time those collectibles were must have's and enticed consumers to stop at a fast food spot and grab some food while buying the collectibles. Some times it was a treasure chest to obtain them, if all the items weren't available at one location.
The Flintstones movie celebrated it's 30th anniversary recently and I vividly remember the McDonald's promotional glasses when the film premiered in theatres. In fact I found one in a vintage toy store earlier this year and couldn't bring myself to walk out the store without buying it. The Flintstones cups weren't the only cool collectible, there was The Batman Forever glass set a year later at McDonald's.
I remember in the early 90's going to Burger King and getting my Ninja Turtles VHS tapes as part of a promotion. Then there watches such as for A Rugrats Movie and Lost World: Jurassic Park both promoted by Burger King. In the early 2000's Burger King sold collectible goblets to promote Lord Of The Rings. McDonald's even sold plates for the Disney released animated Hercules film in 1998. There has been so many promotions over the years, that suddenly went away and has been slow to make a comeback.
It seems fast food chains still run some of these promotions overseas, but stateside it has virtually become nonexistent. I'm not sure if studios aren't willing to engage in these type of promotions for whatever reason, corporations aren't thinking outside the box. Or they figure with theater chains releasing their own collectibles in recent years for big budget films, it may not be worth it. I know I'm a little salty I missed out on the Slimer popcorn bucket for this years Ghostbusters: Frozen Empire. But in any case it would be amazing if fast food or fast casual chains bought these promotions back.
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